Email and LinkedIn campaigns to companies worth writing to now.
We choose companies that may need what you sell and find a reason to write to each of them now. We write by email, on LinkedIn or both, on behalf of your salesperson, handle the replies and hand interested buyers over with the conversation history.
When does it make sense to run a campaign?
You have a specific objective
You want to reach a new segment, introduce a solution, or start conversations with a selected audience.
Your team needs support
Your sales team is focused on ongoing conversations and has limited time to reach out to new prospects.
Activity is irregular
Campaigns only run when someone on the team finds time for them.
Your channels work separately
You want email and LinkedIn to work together, rather than as two separate outreach efforts.
What a campaign covers.
A campaign can cover the activities below. Which channels we use follows from the objective, and technical preparation can run in parallel with the messaging work.
Once the campaign is live, we watch how it runs and how people reply, make the adjustments we've agreed on, and then review the activity against the objective. We set the start date after checking that the data, the infrastructure and the materials are ready.
What you get
Campaign delivery
A campaign delivered across the agreed channels and within the agreed scope.
Contacts with conversation context
When a contact expresses interest and meets the agreed criteria, we pass their details to your team with the message history and the agreed next step.
Takeaways for what comes next
A record of the activity and the responses, plus a summary of what worked and what is worth changing.
Before we start, we agree on the objective and how results will be assessed. We don't guarantee a specific number of replies or sales opportunities.
What happens after a message goes out.
A campaign doesn't end when a message is sent. What happens next depends on the reply - which is why we agree how each situation is handled before launch.
Pick a situation to see the next step.
Interested
- Message sent
- Interested
- Agreed criteria checked
- Next step, or handoff to sales
We check the agreed criteria, settle the next step and, if the criteria are met, pass the contact to sales together with the context of the conversation.
Question
- Message sent
- Question
- Check against agreed materials
- Answer or route to the right person
We answer using materials agreed in advance, or pass the question to the right person on your side.
Contact later
- Message sent
- Request to reconnect later
- Date or condition recorded
- Agree who follows up
We record the date or the condition for coming back, and agree who is responsible for the next contact - us or your team.
Opt-out
- Message sent
- Opt-out
- Outreach stopped
- Exclusion recorded
We stop the outreach and record the exclusion in line with what was requested.
No reply
- Message sent
- No reply
- Follow-up within the agreed sequence
- Campaign sequence ends
The sequence has an agreed rhythm, a set number of steps and a stop condition. Once it is reached, outreach to that contact ends for this campaign.
Not every reply is a sales opportunity. How replies are handled, and when a contact is passed on, is agreed before the campaign starts.
A clear division of work from the start.
Your team: knowledge and decisions
- Context: your offer, your product and your target customers.
- Agreements: audience criteria, exclusions, messaging and the rules for handing contacts over.
- Materials: the information needed to prepare messages and answer questions.
- Access: the permissions agreed for this project.
MSGA: preparation and delivery
- Readiness check: data, tools and infrastructure.
- Campaign design: audience, messaging, sequences and reply handling.
- Preparation: filling in what's missing, within the agreed scope.
- Delivery: running the campaign and passing on contacts according to the agreed criteria.
- Summary: the activity, the responses and the takeaways, against the objective.
You don't need to have a prospect list, a campaign domain or mailboxes ready - we can set them up in your accounts as part of the scope. We agree what we prepare before we begin.
Negotiation and closing stay with your teamYour team runs the proposal, the negotiation and the close.
“MSGA understands B2B sales at a level that is rare. They are precise, straightforward, and they treat your business as if it were their own. Working with them has been a pleasure from day one.”
“MSGA understands revenue the way an operator does, not a vendor. Precise, structured, and genuinely invested in the outcome. Working with them raised the bar for how we think about outbound.”
“MSGA gave our outbound a level of rigor we had not reached on our own. They approach sales as a system to be engineered, and they know the craft. A partner with real substance behind the words.”
“Working with MSGA was refreshingly straightforward. They understand B2B sales at a deep level and treat your challenges as their own. The kind of partner you actually want in your corner.”
“Working closely with the MSGA team was a great experience: thoughtful, responsive, and fully invested from day one. I would gladly work with them again and recommend them to anyone looking for a dependable partner.”
“Working with MSGA was straightforward and dependable. They bring structure and sharp thinking to how they approach growth, and they treat your goals as their own. A partner who delivers consistently and honors what they commit to.”
Need to connect data, outreach and sales handoff into one system? Explore the client acquisition system →
Let's talk about your objective.
Tell us what you want to achieve. Together we'll work out the scope and how to deliver it.