The right companies, the right people, data for a specific purpose.
We build lists from criteria that database filters can't check: what a company really sells, to whom and where. We agree the criteria, the information each record needs and the delivery format, then find the companies and people, complete the data and flag what we couldn't establish.
Example from our own research (15 October 2026): of 360 software companies in Czechia, Romania and Hungary found with database filters, 72 met the criteria. The most common reasons for leaving a company out, such as selling mainly to local clients, weren't visible in the filters.
When does it make sense to have a prospect list built?
You're starting without a list
You want to start outreach, but don't yet have a list of relevant companies and contacts.
You're looking for the right people
You know which companies you're after, but you need to establish who to contact.
You're entering a new market
You're entering a new market or segment and starting from scratch.
You want to free up your team
Your sales team spends time looking up contacts instead of having conversations.
You can come with criteria already defined, or with only a general direction - refining the criteria is part of the work, not a condition for starting it.
How a prospect list is built.
The work can include the steps below. The level of detail depends on how you plan to use the list - a campaign targeting a specific segment requires different information from a broader overview of the market.
What you get
A list in the agreed format
Companies and people, with the information chosen for the activity you're planning.
A description of the selection criteria
Which companies and roles we included, and which exclusions we applied.
Information on data quality
Details of the checks performed, missing information and when data was last checked, within the agreed scope.
Not every field can be filled in for every record - we flag what's missing rather than filling it in with a guess. Later updates are agreed separately.
A company or person appearing on the list does not mean they are interested in your offer.
Your market knowledge. Our work on the data.
Your team brings
- Knowledge of your product, your offer and your target customers.
- Exclusions current clients, partners, competitors.
- Agreements the delivery format and where the data will be used.
MSGA prepares
- Criteria refining which companies and roles are in scope.
- Sourcing companies and people that meet the criteria.
- Completion the agreed information about companies and people.
- Checking the data within the agreed scope, with a record of what could not be established.
The delivery format is agreed before we start. Importing into a CRM or setting up an integration is a separate arrangement - we don't assume either is part of the engagement.
After the list is deliveredYour team uses the delivered list for outreach and sales. If you also need us to run the outreach, we agree that scope separately.
“MSGA understands B2B sales at a level that is rare. They are precise, straightforward, and they treat your business as if it were their own. Working with them has been a pleasure from day one.”
“MSGA understands revenue the way an operator does, not a vendor. Precise, structured, and genuinely invested in the outcome. Working with them raised the bar for how we think about outbound.”
“MSGA gave our outbound a level of rigor we had not reached on our own. They approach sales as a system to be engineered, and they know the craft. A partner with real substance behind the words.”
“Working with MSGA was refreshingly straightforward. They understand B2B sales at a deep level and treat your challenges as their own. The kind of partner you actually want in your corner.”
“Working closely with the MSGA team was a great experience: thoughtful, responsive, and fully invested from day one. I would gladly work with them again and recommend them to anyone looking for a dependable partner.”
“Working with MSGA was straightforward and dependable. They bring structure and sharp thinking to how they approach growth, and they treat your goals as their own. A partner who delivers consistently and honors what they commit to.”
Need more than data - someone to run the outreach as well? Explore outbound campaigns →
Tell us who you're looking for.
Describe who you want to reach and what the list is for. We'll agree the criteria, the scope of the data and the delivery format.